Aviv Ben-Yosef

Capitalizing Your Technology to Disrupt and Dominate Your Markets

Transforming Cost Centers to Innovation Centers

The guide to making the most out of your investment in tech.

Every business today has some technology as part of its strategy. Inevitably, it is becoming harder for many CEOs to effectively lead their R&D efforts at the same time that their investment in tech keeps growing. Even startup founders can find themselves flustered when trying to understand whether a particular issue is genuinely impossible to solve, getting the team to provide reliable estimates, and having their top tech leaders speak in plain words as opposed to jargon.

This book helps them bridge the culture gap between the C-suite and R&D, covers frequent tech-related decisions and issues, and provides a way to unlock tech as an offensive weapon and a strategic differentiator. To create an environment where technology is not merely an execution mechanism but acts as a fulcrum for strategic opportunities, one must put a particular leadership team in place and equip them with digital literacy.

From the author of The Tech Executive Operating System

Don't fall for “do more with less”

This book covers lessons from working with highly impactful startups worldwide. One thing I've learned is that even in these days of tech volatility, the best teams don't aim to "do more with less" but to do better.

Discover the keys to creating an R&D organization speaks business and propels your company forward.

Make tech leaders take the lead

You don't need a "tech strategy." Instead, tech has to be an integral part of your strategy.

Create habitual innovation

Learn how to stop caging your highly-paid team's creativity and unlock the secrets of Tech Capital.

Speed up your tech delivery

Is your business being held back because Engineering is a bottleneck? Find out what's weighing you down.

Grab your copy today

Special: Get 20% off with code SMA35 till June 30th.

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About the Author

Aviv is an advisor, coach, and consultant for executives and leaders throughout the tech industry. In his consulting business, he helped companies worldwide, ranging from day-old startups to Fortune 100 companies. By advising, coaching, and leading strategy workshops, he helps his clients forge teams and cultures they are proud of leading. Aviv always says, “Life’s too short to lead an average team!”

Aviv’s mission is to help create world-class engineering teams that achieve the unthinkable by upgrading tech from a tool to part of the strategy, amassing Tech Capital, and creating Coders without Borders. In his work as a consultant, Aviv has developed a unique approach to aid software organizations’ leadership. Coming from a technical background allows him to “talk shop” yet maintain a business-impact-driven mindset. Aviv’s online writing has reached over eight million readers, and his publishing includes two commercially published books for startup executives, multiple blogs, podcasts, videos, and online courses.

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© Aviv Ben-Yosef 2023