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— by Aviv Ben-Yosef —

New Online Workshop:
Are We Doing Good? Measuring yourself and your organization

Leading an engineering organization can be lonely. You have no peers for advice or comparison. Executives often feel alone and in the dark—they have no idea if they’re doing well or not. Is your team a good one?

30 Days of support

December 14, 2021

10-13 CET, 9-12 GMT

everything you need to

Learn how to measure your organization, engineering managers, and yourself

Are you pushing on the team too hard or being too lax? At the end of the year, how can you tell whether the team performed well? How do you determine whether you did? What use is it making measurement plans when the roadmap is likely to change regularly at a startup? I’ve seen those who reported focus on measurement and delivery stifled all creativity and innovation. Is it worth it? And what should you do when the CEO emails you asking for objectives or KPIs for the next year?

It seems like other leaders are measuring their organizations, at least based on their online chatter. You’ve heard of companies doing it successfully. You just don’t know how to apply it at your organization.

But that doesn’t have to be the case. What if you could ring in the new year with clear objectives that your entire team can get behind? Imagine being able to look back in a quarter and being able to draw the line between efforts and the impact that they generated? Wouldn’t it be nice if you had objectives that were used daily to help your team make decisions faster, along with enabling them to tangibly see their part in the company’s success? How about using metrics in a way that doesn’t seem like admin but helps your regular talent growth and is seen as an enabler by the team? Who wouldn’t want to lead an organization that’s not just average but exceeding expectations?

Yeah, leading R&D organizations is complicated, but measurement and planning don’t have to be.

Learn why OKRs do work for Engineering: it was invented by engineers! Join my workshop on measuring for tech executives and unlock the powers of team-wide alignment and triple your impact-per-engineer. Be educated to spot pitfalls and gain a process to execute this knowledge right now to make Q1 a roaring success. Dramatically increase the rate at which your team learns and incorporates feedback. Create an organization that moves the needle and provides habitual innovation. Learn how to assess your managers and yourself.

You’ll learn how to use approaches that are incorporated in some of the most innovative companies in our industry and be able to see your progress rather than merely guesstimate. Sign up to the workshop now and learn this and more with your peers from the comfort of your home or office in a session delivered interactively over Zoom. You will also gain email access to me for follow-up questions and adjustments for 30 days. Limited seats for the first of a kind session. You can make 2022 an insanely successful year!

Aviv Ben-Yosef

Aviv Ben-Yosef, The Tech Executive Consultant

Meet your Mentor

Aviv Ben-Yosef

Aviv Ben-Yosef is an advisor and coach for executives and leaders throughout the tech industry. In his consulting business, he helps companies worldwide, ranging from day-old startups to Fortune 100 companies. He helps his clients forge teams and cultures they are proud of leading.

Aviv’s mission is to help create world-class engineering teams that achieve the unthinkable by upgrading tech from a tool to part of the strategy, amassing Tech Capital, and creating Coders without Borders. Aviv’s online writing has reached over six million readers, and his publishing includes multiple blogs, podcasts, videos, and online courses. He is the author of The Tech Executive Operating System, a book for first-timers and veteran tech leaders who seek to maximize their leverage. He was inducted into the Million Dollar Consulting® Hall of Fame in 2021.

It’s Time to

Make 2022 ridiculously successful

$ 349

Any questions? Reach out directly

Aviv is available at

© Aviv Ben-Yosef